Why We're Showing Up More Personally (and Why It Matters More Than Ever)

There’s a noticeable shift happening in the digital space—and we’re leaning into it in the way we show up.

While Pillar Digital Marketing continues to thrive (yes, we’re still building websites, writing content, managing strategy and running campaigns for our incredible clients!), we’ve intentionally made space to bring more of our personal side into the spotlight.

Leading with people, not just services.

The Rise of Personal Brands

In 2024 and beyond, people don’t just want polished logos and faceless businesses. They want to connect with real humans, stories, and values. The era of the personal brand is not just here—it's thriving.

We’re seeing:

• Increased engagement on content that is more authentic and personality-driven

• More trust built with audiences through personal connection

• Higher conversion rates on offers coming from a person rather than a company

This is why we’ve chosen to show up with more presence, clarity and purpose across our personal platforms. It doesn’t mean Pillar has changed direction. It means we’re embodying the same advice we give our clients: lead with value, be human, and show your face.

Why Personal Brands Work

1. Trust is faster when there's a face behind the message.

2. Content resonates more deeply when it reflects personal experience.

3. Community forms easier when people follow a person, not just a brand.

4. Your name becomes your leverage for future ventures, offers, and partnerships.

Whether you’re a coach, a creative, a consultant, or a digital service provider like us—building a personal brand alongside your business is a smart move.

Steps to Start Building Your Personal Brand

Here’s what we recommend (and what we’ve done):

1. Clarify Your Message – What are you about? What do you stand for?

2. Define Your Audience – Who are you really here to serve?

3. Show Up Consistently – Choose 1-2 platforms to start and lean in.

4. Mix Value With Vulnerability – Be helpful, but be human.

5. Invest in Strategy and Design – A personal brand doesn’t mean DIY.

What We've Noticed Since Showing Up More Personally

Since becoming more visible and intentional through our personal content:

• Our content reach and engagement has increased significantly

• We’ve attracted more aligned clients who connect with our values

• Our offers have been met with more curiosity and conversion

• We feel more connected to the mission behind the marketing

And We’re Still Here for You as a Business

Don’t worry—Pillar Digital Marketing is still full steam ahead. Our clients still receive the same high-level support, strategy and implementation they always have. But now, you also get more human-led value from us directly.

That’s why we’ve launched a dedicated Instagram account just for Pillar Digital to give you daily tools, motivation, tips and inspiration to help grow your brand.

📲 Follow us here: @pillardigitalmarketing_

Ready to Build Your Personal Brand?

We’re now offering Personal Brand Audits + Strategy Sessions to help leaders, educators, creatives and digital service providers get clear and get moving.

➡ Click here to book your Personal Brand Analysis + Strategy Call - https://pillardigitalmarketing.net/contact

Whether you’re just starting out or ready to rebrand, let’s make it personal—and powerful.

Still running your business? Of course. But now, you're showing up with more clarity, more presence, and more purpose. And the opportunities that follow? Game-changing.